Latest in my blog

AI won't make you a better salesperson. The customer work will

Most salespeople get five percent of what AI can do. Not because they picked the wrong tool, but because they skipped the customer work that makes it work.

What I learned shipping MuchSkills

From a colour-coded Google Sheet to a Red Dot-winning platform used by 100,000+ professionals. The honest lessons from building MuchSkills.

Why your B2B positioning sounds like everyone else’s

Most B2B companies describe what they make, not what the buyer gets. Here is why your positioning sounds generic, the fix, and real client stories.

Top 5 Articles

Growth is founded on a customer-centric approach.
A satisfied customer is the best business strategy of all.

Growth Insights

Channel partner sales presentations: What separates the ones that sell from the ones that don't

Most partner sales presentations never get used. Here is how to build one – with lessons from building the same deck 45 times.

What is a channel partner program?

A growth, sales and marketing expert explains what is a channel partner program

How I built a hugely successful partner program and you can too (In-depth)

A hands-on example of how a reseller channel partner program helped Sweden-based Appland sign-on over 100 of the world’s biggest telecom operators as its customers.

How to build a B2B sales training programme that actually works

Most sales training teaches people how to sell. The best training teaches the customer how to buy. A practical guide to designing a B2B sales training programme that actually works.

How to create a sales presentation that convinces

The two-part structure every B2B sales presentation needs, a full slide-by-slide worked example, and 20 years of rules on what makes presentations actually convincing.

Channel Partner Programs & Channel Sales: 4 critical elements of success

Limited time and resources? For successful channel sales, focus on these 4 core elements in your channel partner program

SOSTAC ® Marketing Model – Top Ranked Planning System

SOSTAC® explained: all 6 steps, the most common mistake at each, and a free planning template.

The Key to Employee Motivation: 7 Ways to Find Out What Makes Them Tick

Here are the questions you should be asking to maximize employees motivation, productivity potential and aid your company in the process

A Ted Talk on What makes a Good Life That You MUST NOT MISS!

Lessons from the longest study on happiness. What keeps us happy and healthy as we go through life? If you think it's fame and money, you're not alone.

3 Amazing Sales Tools I Use Every Day

These sales tools help me to be more efficient and reach my sales targets faster.

20 Inspiring Motivational Speeches to Supercharge Your Mind

Reprogram your mind using inspirational, motivational speeches. I have compiled the perfect list that you can play while walking, cleaning or on the bus.

Create an Outstanding Message About Your Solution - Online course

Learn 4 amazing Value Proposition tools the super professionals use. Craft and create an outstanding message, presentations and text that will impress.