The blog
Hands-on insights on sales, marketing, partner programmes and leadership, from twenty years of building B2B companies.
Leadership
You did the work to understand your customers, and it lives in two people's heads and a forgotten folder. How to build a simple customer training programme, and keep it true as you grow.
Marketing
The whole experience of working with you starts long before the contract and goes on long after it. How to map your B2B customer journey in an afternoon, find the pain points and fix them.
Sales
Most companies spend everything on winning clients and very little on keeping them. How to calculate churn, find out why clients really leave, and build a retention plan you will actually run.
Strategy
People are polite, and "I would definitely buy that" costs nothing. How to test your offer and your ideal customer properly, with the stories of Dropbox, Buffer and Warby Parker and what they mean for B2B.
Strategy
Your real competitor is often a spreadsheet or doing nothing at all. How to map your alternatives, compare what your customers value, and turn it into a positioning statement, with a free template.
Marketing
Your customers will tell you almost everything you need, if you ask well. How to combine desk research, customer interviews and surveys, and what the story of spaghetti sauce teaches us.
Sales
Someone with a problem goes looking for a solution. We went through 880 recorded conversations to see what came before our wins. What that means for getting new B2B clients, and the order I would try things in.
Sales
Three calculations decide whether your growth pays for itself. How to work out customer acquisition cost, lifetime value and payback, with a worked example and a free calculator.
Sales
AI knows nothing about your customers, your process or your product, and it will not learn them by working with you. A second brain is how you give it what a good colleague takes years to build up.
Sales
Most salespeople get five percent of what AI can do. Not because they picked the wrong tool, but because they skipped the customer work that makes it work.
Leadership
From a colour-coded Google Sheet to a Red Dot-winning platform that has mapped 100,000+ professionals. The honest lessons from building MuchSkills.
Strategy
Most B2B companies describe what they make, not what the buyer gets. Here is why your positioning sounds generic, the fix, and real client stories.
Partner Program
Most partner sales presentations never get used. Here is how to build one, with lessons from building the same deck 45 times.
Tools
A hands-on example of how a reseller channel partner program helped Sweden-based Appland sign-on over 100 of the world’s biggest telecom operators as its customers.
Partner Program
A growth, sales and marketing expert explains what is a channel partner program
Sales
Most sales training teaches people how to sell. The best training teaches the customer how to buy. A practical guide to designing a B2B sales training programme that actually works.
Strategy
SOSTAC® explained: all 6 steps, the most common mistake at each, and a free planning template.
Sales
The two-part structure every B2B sales presentation needs, a full slide-by-slide worked example, and 20 years of rules on what makes presentations actually convincing.
Partner Program
Limited time and resources? For successful channel sales, focus on these 4 core elements in your channel partner program
Leadership
Here are the questions you should be asking to maximize employees motivation, productivity potential and aid your company in the process
Lessons from the longest study on happiness. What keeps us happy and healthy as we go through life? If you think it's fame and money, you're not alone.
Tools
These sales tools help me to be more efficient and reach my sales targets faster.
Leadership
Reprogram your mind using inspirational, motivational speeches. I have compiled the perfect list that you can play while walking, cleaning or on the bus.
Tools
Learn 4 amazing Value Proposition tools the super professionals use. Craft and create an outstanding message, presentations and text that will impress.
Tips
Probably the best New York City tips you will get. And NO, this is not a list of museums. These are the things we would do if I would host you in New York ...
Tools
2013 I started to work for Mentice, a company designing medical simulation software and hardware for endovascular procedures. My new job was a real challenge ..
Leadership
The effects of meditation on my leadership I have always been intrigued by meditation and mindfulness, but have never really taken the step to try these concept
Sales
The 7 B2B sales success factors that separate companies with consistent pipeline from those that rely on individual talent. Built from 20+ years of real deals.
Tips
Many people ask me how my productivity stay so high. Waking up at 5, meditate, have coffee, go to the gym and still be in the office by 8:45. In addition ...
Leadership
Exciting news: I have collaborated with two seasoned entrepreneurs to write an e-book that aims to help small and medium businesses succeed in a post-Covid era. Download your free book now.
Tips
If you have a growth mindset you are most likely always thinking about how you can be more productive. These are the 10 productivity apps I love for my Mac
Tools
You don’t need customers. You need fans and promoters Gartner claims that the top tool to close deals is customer references. Hubspot has added to their defi
Leadership
This is one of the most magical moments of my life. Children in Sweden painted toy horses as a gift to less fortunate children in Nepal. Watch the reactions
Leadership
We all want to feel fulfilled. We want to be part of something bigger. I choose to trust Universe in my goal of reaching 100 million people. Learn the story
Sales
Sales, marketing, pitching, creating power points: This is the skill you need to elevate for your product launch to become successful
Leadership
Check out this infographic about sales enablement plus read my hands-on tips to become a kickass sales manager.
Tips
5 hands-on tips on how to handle stressI have worked hard my entire life starting and growing companies. Here are my 5 top tips to manage the day to day stress.
Sales
Growth tools to help your company - Grow with improved Sales Process, Value Proposition, Reseller Partner Program and Customer Profiles
1999 one of my best friends Anders and I, Daniel Nilsson was traveling around Asia for three months. It was one of the best trips of my life.
Charity
Join me and start to invest in the future of the human race. These are my two favourite charity organisations that have a major impact.
Leadership
By coaching, being involved, put the employees first, give generously of your time and energy you can help employees to feel better, grow and evolve.
Marketing
This SlideShare has the Best definition of "Brand" I have ever seen. In addition you will learn the five disciplines of brand-building.
Leadership
Engage in your employees and boost productivity. I created this template to make it easier for you to do an employee assessment.
Leadership
Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?"
Leadership
Inspirational video delivering the truth about what really motivates us and it is not what you expect. The video is controversial and break standard beliefs
Tools
What is Corporate Culture? Wikipedia defines corporate culture as: Organizational culture is the collective behavior of humans who are part of an organization
News
VIDEO: Airbnb #OneLessStranger campaign with the not my arms challenge. The twist: Not My Arms Challenge with a complete stranger at the train station.
News
This new tool will totally change how we create the best team for the job and a vital skills management resource for both individuals and organisations.
Tools
After months of countless discussions and daydreams about doing something impactful and being able to start something of our own, Noel Braganza and I are ready
Marketing
Docurated has selected my SlideShare presentation “14 steps to build a reseller partner program” as one of ten great resources to kickstart your channel partner program.
2012 I got my first appreciation letter as a boss and it made me understand how important coaching is and what effect it has on other people.
Growth is founded on a customer-centric approach. A satisfied customer is the best business strategy of all.
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A newsletter on what I have learned building B2B companies. Sent when there is something worth your time. No filler. No schedule. Join 7,000+ readers.
