Strategy
Why your B2B positioning sounds like everyone else’s
Most B2B companies describe what they make, not what the buyer gets. Here is why your positioning sounds generic, the fix, and real client stories.
Growth Insights
Strategy
Strategy, positioning, and the commercial thinking behind building better B2B companies.
Partner Program
Channel partner sales presentations: What separates the ones that sell from the ones that don't
Most partner sales presentations never get used. Here is how to build one, with lessons from building the same deck 45 times.
Tools
How I built a hugely successful partner program and you can too (In-depth)
A hands-on example of how a reseller channel partner program helped Sweden-based Appland sign-on over 100 of the world’s biggest telecom operators as its customers.
Strategy
SOSTAC® Marketing Model: Top Ranked Planning System
SOSTAC® explained: all 6 steps, the most common mistake at each, and a free planning template.
Tools
Create an Outstanding Message About Your Solution - Online course
Learn 4 amazing Value Proposition tools the super professionals use. Craft and create an outstanding message, presentations and text that will impress.
Sales
This underrated skill will help you transform your product launch
Sales, marketing, pitching, creating power points: This is the skill you need to elevate for your product launch to become successful