Partner Program
Channel partner sales presentations: What separates the ones that sell from the ones that don't
Most partner sales presentations never get used. Here is how to build one – with lessons from building the same deck 45 times.
Resources
Free playbooks for building better B2B companies
The same methods we use in client workshops at Up Strategy Lab, turned into editable PowerPoint playbooks with workshop canvases. Free to use, share and adapt.
Four playbooks, one path
Know your customer, find your value proposition, design your sales process, then grow through partners.
The Customer Profile Playbook
Read the guide to customer profiles and buyer personas →
Build customer profiles and buyer personas your whole team uses.
What is inside: 52 slides, 14 steps, 17 editable canvases, an interview method, and the ICP skill brief for AI.
Every canvas is editable. The Value Proposition Playbook
Read the guide to B2B value propositions →
Find the promise every buyer in the room recognises.
What is inside: 57 slides, 16 steps, 18 editable canvases, two videos to watch first, and a worked example.
Every canvas is editable. The Sales Process Playbook
Read the guide to designing a B2B sales process →
Build a sales process around how your customers buy.
What is inside: 44 slides, 7 steps, 17 editable canvases, five real sales processes, and six success factors.
Every canvas is editable. The Partner Programme Playbook
Read the guide to building a partner programme →
Build a partner programme your partners will actually sell.
What is inside: 49 slides, 14 steps, 17 editable canvases, three workshop agendas, and the Partner Programme Canvas.
Every canvas is editable. Companies all over the world have used the first edition. Daniel still gets requests and questions about it.
Free playbooks
Get all four free
Sign up for The Visibility Edge and you get all four playbooks straight away, as editable PowerPoint files. After that, tested ideas on building better B2B companies, when there is something worth your time.
From readers
What readers of the first edition say
Sebastian Tan
“Luckily I found your sharings online, such as '12 steps to build a professional Partner program', which I printed out as my bible now! Thank you for your generous sharing, and hope you have still been working on fantastic projects.”
Casper Gerner
“I just wanted to thank you for making your work public. I got our partner program presentation from slideshare.net and have used it as inspiration for further development of our company's partner program.”
Mary Samson
“Thank you! Exactly what I was looking for.... just started heading up sales at an agency and trying to craft their story, needed some basics and these are just what the Dr ordered!”
Frequently asked questions
Can I use the playbooks with my team or my clients?
Yes. The playbooks are free to use, share and adapt, inside your company and with your clients. If you share them outside your company, please keep the credit.
What format are the playbooks?
Each playbook is an editable PowerPoint file with workshop canvases. You can type into every canvas, paste it into a whiteboard tool or print it on A3. They also open in Keynote and Google Slides.
Where do the methods come from?
From client workshops at Up Strategy Lab and from the companies Daniel Nilsson helped build, such as Cryptzone and Appland. Companies all over the world used the first edition of the partner programme method, and Daniel still gets questions about it.
Will you email me?
Only The Visibility Edge, Daniel Nilsson's newsletter, which has no fixed schedule. You can unsubscribe in one click from any issue.
Growth is a process of trial and error. Intelligent experimentation and continuous learning will help you to take the business to a new level of success.
Tools
Tools
How I built a hugely successful partner program and you can too (In-depth)
A hands-on example of how a reseller channel partner program helped Sweden-based Appland sign-on over 100 of the world’s biggest telecom operators as its customers.
Sales
How to build a B2B sales training programme that actually works
Most sales training teaches people how to sell. The best training teaches the customer how to buy. A practical guide to designing a B2B sales training programme that actually works.
Strategy
SOSTAC® Marketing Model: Top Ranked Planning System
SOSTAC® explained: all 6 steps, the most common mistake at each, and a free planning template.
Partner Program
Channel Partner Programs & Channel Sales: 4 critical elements of success
Limited time and resources? For successful channel sales, focus on these 4 core elements in your channel partner program
Tools
3 Amazing Sales Tools I Use Every Day
These sales tools help me to be more efficient and reach my sales targets faster.
Leadership
20 Inspiring Motivational Speeches to Supercharge Your Mind
Reprogram your mind using inspirational, motivational speeches. I have compiled the perfect list that you can play while walking, cleaning or on the bus.
Tools
Create an Outstanding Message About Your Solution - Online course
Learn 4 amazing Value Proposition tools the super professionals use. Craft and create an outstanding message, presentations and text that will impress.
Tools
How I Broke the Code for Advanced Value Proposition Creation Design
2013 I started to work for Mentice, a company designing medical simulation software and hardware for endovascular procedures. My new job was a real challenge ..
Leadership
Free e-book: The Small Business Guide to surviving (and thriving)
Exciting news: I have collaborated with two seasoned entrepreneurs to write an e-book that aims to help small and medium businesses succeed in a post-Covid era. Download your free book now.
Tips
10 Powerful Productivity Apps I Love for My Apple Mac
If you have a growth mindset you are most likely always thinking about how you can be more productive. These are the 10 productivity apps I love for my Mac
Tools
How to Create Growth by Converting Customers to Fans - 3 Step Formula
You don’t need customers. You need fans and promoters Gartner claims that the top tool to close deals is customer references. Hubspot has added to their defi
Sales
This underrated skill will help you transform your product launch
Sales, marketing, pitching, creating power points – This is the skill you need to elevate for your product launch to become successful
Sales
3 awesome growth tools for your business - Celebrating 200 000 helped
Growth tools to help your company - Grow with improved Sales Process, Value Proposition, Reseller Partner Program and Customer Profiles
Marketing
How to Bridge the Distance Between Business Strategy and Design
This SlideShare has the Best definition of "Brand" I have ever seen. In addition you will learn the five disciplines of brand-building.
Leadership
Professional Employee Assessment Template for Free
Engage in your employees and boost productivity. I created this template to make it easier for you to do an employee assessment.
Tools
Take Charge of the Corporate Culture and Build a Stronger Organization
What is Corporate Culture? Wikipedia defines corporate culture as: Organizational culture is the collective behavior of humans who are part of an organization
News
We are developing MuchSkills: a new way to visualize skills and skill sets
This new tool will totally change how we create the best team for the job and a vital skills management resource for both individuals and organisations.
Tools
We have launched 🚀 a business laboratory to grow businesses 🦄
After months of countless discussions and daydreams about doing something impactful and being able to start something of our own, Noel Braganza and I are ready
Marketing
My “14 Steps to Build a Partner Program” has been Top Listed
Docurated has selected my SlideShare presentation “14 steps to build a reseller partner program” as one of ten great resources to kickstart your channel partner program.
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