How great leaders inspire action - Simon Sinek

In this video Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers.

Golden Circle Model

The model codifies the three distinct and interdependent elements (Why, How, What) that makes any person or organization function at its highest ability.

Based on the biology of human decision making, it demonstrates how the function of our limbic brain and the neocortex directly relate to the way in which people interact with each other and with organizations and brands in the formation of cultures and communities. More information about the Golden Circle can be found at

My Personal Golden Circle

Using Simons approach I decided to create a Golden Circle for my own personal beliefs. The result is presented below and I must say it is an interesting approach. I feel that the approach gave me a stronger sense of my own purpose and my motivation increased. I look forward to start using this in practise. Check out his video and get inspired!

Why do I do it?

“I believe GROWTH is founded in a customer centric approach”

How do I do it?

“By applying a customer centric approach, we initiate growth. ”

What do I do?

“I help people and organizations grow with strategies, coaching, tools, processes and hands-on tips. ”

Video – How great leaders inspire action

This is a popular talk Simon did at an event explaining his concept. See it!