Work with me.
Most of my commercial work happens through Up Strategy Lab, the studio I co-founded with Noel Braganza. A smaller amount is direct advising, speaking, and partnerships.
I do my best work with founders and senior operators who have already built something real and now need it to be seen, sold, or built properly. I am the right person for a founder who can feel that their company has a visibility problem.
01
A project with Up Strategy Lab
You hire the studio, not me personally, and you get a small senior team led by me and Noel. Brand and digital product design for funded B2B founders with complex products. Go-to-market and commercial infrastructure for scale-ups. AI transformation for established mid-market businesses.
Retainers start from a few thousand euros per month. Full build projects run from €25,000 up to €100,000 and more.
Book a 60-minute call →
02
Advising
For a small number of founders I act as an outside advisor on an ongoing basis. Usually one or two calls a month and open messaging in between. Best for positioning, commercial architecture, partner programmes, or product strategy.
Advising arrangements start at a few thousand euros per month.
Email daniel@upstrategylab.com →
03
Speaking
I speak at B2B founder and operator events on positioning, the visibility problem, building partner programmes that actually scale, and what I have learned shipping my own product.
Featured on Learnit (international) and Marknadsbiblioteket podcasts. Press coverage in Chef.se, Newswire, and Guardian Nigeria.
Email daniel@upstrategylab.com →
04
Partnerships and introductions
I am always happy to hear from studios, platforms, and operators whose work is adjacent to what I do. Up Strategy Lab has a small partner programme for complementary studios, and MuchSkills runs a channel programme for consultancies.
If you think there is a fit, say so in your first message.
How to start
The Visibility Edge
