AI won't make you a better salesperson. The customer work will

Most salespeople get five percent of what AI can do. Not because they picked the wrong tool, but because they skipped the customer work that makes it work.

Channel partner sales presentations: What separates the ones that sell from the ones that don't

Most partner sales presentations never get used. Here is how to build one – with lessons from building the same deck 45 times.

What is a channel partner program?

A growth, sales and marketing expert explains what is a channel partner program

Featured News

How to build a B2B sales training programme that actually works

Most sales training teaches people how to sell. The best training teaches the customer how to buy. A practical guide to designing a B2B sales training programme that actually works.

How to create a sales presentation that convinces

The two-part structure every B2B sales presentation needs, a full slide-by-slide worked example, and 20 years of rules on what makes presentations actually convincing.

Channel Partner Programs & Channel Sales: 4 critical elements of success

Limited time and resources? For successful channel sales, focus on these 4 core elements in your channel partner program

SOSTAC ® Marketing Model – Top Ranked Planning System

SOSTAC® explained: all 6 steps, the most common mistake at each, and a free planning template.

Create an Outstanding Message About Your Solution - Online course

Learn 4 amazing Value Proposition tools the super professionals use. Craft and create an outstanding message, presentations and text that will impress.

How I Broke the Code for Advanced Value Proposition Creation Design

2013 I started to work for Mentice, a company designing medical simulation software and hardware for endovascular procedures. My new job was a real challenge ..

7 success factors for B2B sales (that actually work)

The 7 B2B sales success factors that separate companies with consistent pipeline from those that rely on individual talent. Built from 20+ years of real deals.

Free e-book: The Small Business Guide to surviving (and thriving)

Exciting news: I have collaborated with two seasoned entrepreneurs to write an e-book that aims to help small and medium businesses succeed in a post-Covid era. Download your free book now.

Partner Program – The 14 Steps to Build Your Reseller Channel Program

How can a reseller channel partner program help you? Katrina Razavi, a business development professional, helped a B2B startup increase