A manifesto.
What I believe about building B2B companies, after twenty years of doing it.
I have spent twenty years inside B2B companies. I joined Cryptzone at launch in 2003 and helped grow it from a blank page to 61 employees, 6.5 million euros in revenue, and 850 clients in 34 countries. I built their first partner programme. I moved to New York in my twenties, commuted an hour in and out of the city, and helped make the US their number one market. That company was later sold and is now Appgate.
I came back to Sweden, ran marketing at Mentice, a medical technology company in Gothenburg, then joined Appland as Chief Commercial Officer and built a partner programme that closed deals with 100 mobile network operators in 40 countries with a team of one and a half people. Appland was acquired in 2018.
Then Noel and I started Up Strategy Lab. And inside it, we built MuchSkills.
I tell you this not because the CV matters. It does not. I tell you because every one of those companies taught me the same lesson.
"Most B2B growth problems are visibility problems."
Buyers cannot buy what they cannot see. Teams cannot grow what they cannot see. Founders cannot scale what they cannot see.
Which is why the two companies I run are both answers to that same problem.
Up Strategy Lab is how I help founders make their companies visible. MuchSkills is how I help organisations make their people visible. The Visibility Edge is how I think out loud about all of it.
That is the work. That is what I believe. If that sounds like the problem you are trying to solve, we should talk.
Want to work together?
