Newsletter
A newsletter on what I have learned building real B2B companies. Sent when there is something worth sharing. 7,000+ readers around the world.
What you can expect
No schedule. No filler. No sponsorships.
Why me
Cryptzone to Appland to Up Strategy Lab and MuchSkills. When I write about what works in B2B, it is usually something I have tested myself.
More about me, and the companies I have built, on the About page.
Read a recent issue
Brilliant as always
The Visibility Edge is Daniel Nilsson's newsletter. It shares tested ideas on building better B2B companies, drawn from his own companies and from Up Strategy Lab client work. No hot takes and no news commentary. It has 7,000+ readers.
There is no fixed schedule. Daniel sends an issue when he has something tested and worth your time, so you never get filler written to fill a slot in a calendar. Every issue is built on work he has actually done.
Yes, it is free. There are no sponsors and no ad slots, and Daniel does not recommend products he does not use himself.
Every issue has an unsubscribe link at the bottom, and one click is enough. You can also reply to any issue and ask: replies go straight to Daniel.
Leadership
You did the work to understand your customers, and it lives in two people's heads and a forgotten folder. How to build a simple customer training programme, and keep it true as you grow.
Marketing
The whole experience of working with you starts long before the contract and goes on long after it. How to map your B2B customer journey in an afternoon, find the pain points and fix them.
Sales
Most companies spend everything on winning clients and very little on keeping them. How to calculate churn, find out why clients really leave, and build a retention plan you will actually run.
