How to Bridge the Distance Between Business Strategy and Design

By Daniel Nilsson on May 15, 2013 in Inspiration, Marketing, Tools
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Best definition of “Brand” I have ever seen

This amazing presentation presents a modern definition of brand and the five disciplines of brand-building. I really like it and it is extremely well done. If you are considering to develop your branding you should really check out this fantastic presentation.


Also published on Medium.

About the Author

Daniel NilssonView all posts by Daniel Nilsson
Growth Strategist from Sweden. Believe growth is founded in a customer centric approach and he uses this focus when helping people and organizations grow. He creates strategies, tools and processes that once implemented, creates a shift, moving people and organizations from good to amazing. Daniel has over 18 years’ experience of growing organizations. He is the co-founder to Sweden’s leading student magazine, Metro Student. He is the creator of the world's leading tool for building partner programs. He has helped several organizations transform from good to amazing.

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