SOSTAC ® Marketing Model – Top Ranked Planning System

By Daniel Nilsson on April 29, 2013 in Growth Tools, Marketing

A popular marketing model

The SOSTAC ® marketing model, created by PR Smith, is a popular and widely used model for marketing and business planning. Whether you’re creating an overall marketing or digital marketing strategy or improving individual channel tactics like SEO or email marketing this is the tool to use.

SOSTAC ® stands for;

  • Situation – where are we now?
  • Objectives – where do we want to be?
  • Strategy – how do we get there?
  • Tactics – how exactly do we get there?
  • Action – what is our plan?
  • Control – did we get there?

The model offers a logical order for tackling your plan and you can use it to critically assess your processes. I guess the reason for its popularity is that is simple and easy to understand and use. I personally use it a lot and I think it offers a really good approach.


An infographic applying SOSTAC ® to digital marketing

This infographic is created by Smart Insights and I think it offers a great approach to quickly understand and follow the model and it it is large enough to be printed. Simply save it to you computer and then print it.

PR Smith's SOSTAC Marketing Model - Top Ranked Planning System

How to use the SOSTAC ® marketing model

In the video below, PR Smith explains how to use the model in just 4 minutes.


Infographic – Key Planning activities

PR Smith has also developed this great Infographic that gives a visual view of key planning activities that are needed as part of the process of producing an integrated digital marketing or multichannel marketing plan.

SOSTAC RACE marketing growth wheel smart insights prsmith


A SOSTAC ® Plan example

PR Smith has an example of how they applied SOSTAC ® and I think it can be a great guide and inspiration as you start to use this model. To see the example, click HERE.

SOSTAC® is a registered trade mark of PR Smith. For more information on SOSTAC® Planning & becoming a SOSTAC® Certified Planner visit .


Also published on Medium.

About the Author

Daniel NilssonView all posts by Daniel Nilsson
Growth Strategist from Sweden. Believe growth is founded in a customer centric approach and he uses this focus when helping people and organizations grow. He creates strategies, tools and processes that once implemented, creates a shift, moving people and organizations from good to amazing. Daniel has over 18 years’ experience of growing organizations. He is the co-founder to Sweden’s leading student magazine, Metro Student. He is the creator of the world's leading tool for building partner programs. He has helped several organizations transform from good to amazing.


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