How great leaders inspire action – Simon Sinek

By Daniel Nilsson on April 24, 2013 in Inspiration, Leadership, Marketing, Sales, Tips

How great leaders inspire action - Simon SinekIn this video Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers.

Golden Circle Model

The model codifies the three distinct and interdependent elements (Why, How, What) that makes any person or organization function at its highest ability.

Based on the biology of human decision making, it demonstrates how the function of our limbic brain and the neocortex directly relate to the way in which people interact with each other and with organizations and brands in the formation of cultures and communities. More information about the Golden Circle can be found at

My Personal Golden Circle

Using Simons approach I decided to create a Golden Circle for my own personal beliefs. The result is presented below and I must say it is an interesting approach. I feel that the approach gave me a stronger sense of my own purpose and my motivation increased. I look forward to start using this in practise. Check out his video and get inspired!

Why do I do it?

“I believe GROWTH is founded in a customer centric approach”

How do I do it?

“By applying a customer centric approach, we initiate growth. ”

What do I do?

“I help people and organizations grow with strategies, coaching, tools, processes and hands-on tips. ”

Video – How great leaders inspire action

This is a popular talk Simon did at an event explaining his concept. See it!

Also published on Medium.

About the Author

Daniel NilssonView all posts by Daniel Nilsson
Growth Strategist from Sweden. Believe growth is founded in a customer centric approach and he uses this focus when helping people and organizations grow. He creates strategies, tools and processes that once implemented, creates a shift, moving people and organizations from good to amazing. Daniel has over 18 years’ experience of growing organizations. He is the co-founder to Sweden’s leading student magazine, Metro Student. He is the creator of the world's leading tool for building partner programs. He has helped several organizations transform from good to amazing.


Add comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.