The Surprising Truth About What Motivates Us

By Daniel Nilsson on April 23, 2013 in Inspiration, Leadership, Sales, Tips

I have watched this video a numerous times and I really enjoy it. For me it delivers an insight to the dilemma of how to motivate advanced office workers. During the past ten years I have been involved in numerous discussions where managers wants to implement financial incentives to increase motivation.

Personally I don’t believe that these financial incentives really work in the long run. I don’t see that employees are ready to go the extra mile for some extra cash. What I have seen is that my personal involvement in the employee and acting as a professional leader can give unimagined motivation boosts, where the employees are ready to go the extra mile, not because they are paid, but because they believe in something they truly care about.

Also published on Medium.

About the Author

Daniel NilssonView all posts by Daniel Nilsson
Growth Strategist from Sweden. Believe growth is founded in a customer centric approach and he uses this focus when helping people and organizations grow. He creates strategies, tools and processes that once implemented, creates a shift, moving people and organizations from good to amazing. Daniel has over 18 years’ experience of growing organizations. He is the co-founder to Sweden’s leading student magazine, Metro Student. He is the creator of the world's leading tool for building partner programs. He has helped several organizations transform from good to amazing.


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